Expert in Consumer & Sensory Sciences and Human-Centric Innovations.
I support teams understanding the Consumer Experience, putting the targeted audience's needs and pain points at the heart of their innovation process, while advocating for agility in their approach.

The CONSUMER EXPERIENCE
As consumers are becoming increasingly demanding and diverse, with changing Behaviours and Values, it is crucial to evolve insight & innovation approaches FROM designing Product Benefits & Features TO Crafting Memorable Experiences.
In today's world, we need to innovate for groups of people sharing similar Values, Needs and Expectations while using the product.​

Read about: THE CONSUMER EXPERIENCE

PEOPLE-CENTRIC INNOVATIONS
​People Centric Innovations (Renovations) is a mindset that starts with people and ends with innovative solutions that are tailored to suit the needs of the target audience. It encourages organisations to focus on the people they're innovating for, work within market and technological constraints, and ensures the entire design process is rooted in the real world.​

Read about: PEOPLE CENTRICITY

AGILE MINDSET
With the acceleration of people new Behaviours and Market dynamics, capabilities must be Future-proof by embracing an Agile and a continuous improvement mindset. Modern capabilities must keep up with the accelerated need for deeper insights and faster innovations. They must embed at their core an unwavering commitment to understanding people's Experiences and being able to Decode them into Product & Pack Design Guidances.

Read about: AGILE MIND SET

---

   As an Independent Consultant, my sole goal is to help you unlock challenges and achieve your goals.

With 30 years of experience delivering very diverse local and global projects, I have built a robust scientific know-how enhanced by pragmatic implementations to address business realities.

---

As your reliable & flexible partner, I can support your team throughout the entire innovation process,
​from creating insights to validating prototypes.​​

​  ​WHAT IS YOUR CHALLENGE?​​

1 - UNDERSTAND THE CONSUMER EXPERIENCE AND GUIDING PRODUCT DESIGN:
First, as a trusted and experienced partner, I bring external and new perspectives to help teams clarify their challenges. Second, I provide comprehensive support to project leaders, from study design, agency selection and briefing, to shaping the report. Some clients even entrust me to lead the project on their behalf.
Third, I assist teams in extracting actionable business insights from data analysis/report.

Learn more...

2 - DELIVER PEOPLE CENTRIC INNOVATIONS:
Implementing Consumer Centric mindset within the R&D has become paramount. This approach guide the project team and stakeholders through a new mindset to deliver product experiences that are tailored to suit the needs of their target audience. 
​Too often it is assumed that a creativity sprint done to unleash Concepts based on market insights is enough. But what makes great innovations is the capacity to DECODE the concept into product & pack drivers tailored to answer the targeted population Values, Needs and Behaviours.

Learn more...

3 - FUTURE-PROOFING YOUR CAPABILITIES:
Over the years, I have helped many teams improving and transforming their Capabilities for more flexibility and speed to future-proof them for ever-changing market and business needs. I have been an early Digital ambassador, equally I am today an early Generative AI adopter and ambassador for better, deeper and faster insight and creativity.

Learn more...